Punjab Atta
National Flour & General Mills Limited has pioneered Pakistan’s first branded flour in the consumer market. The name of the brand “ Punjab Atta No. 1” (flour is termed as “Atta” in Urdu) quickly grabbed the largest market share in Lahore and Sheikhupura. Even today, it is still recognized as a hallmark of quality.
NFGM has also introduced “Shandar Maida” that has made its own place in the market. The products are being marketed through a network of over 70 distributors, reached by a fleet of trucks. Major corporate buyers include multinationals.